This past weekend, I wad tipped off to the fact that there is an exhibition of my work in Albee Square, in downtown Brooklyn. The photos are all a part of a campaign I worked on during the spring of 2011 with the award-winning branding agency, Co-Op. The project was to brand the soon-to-be developed City Point, a high-end mall in downtown Brooklyn.
The concept of the campaign was to cast real Brooklynites to represent the future shopper at the mall, and to shoot them in real Brooklyn locations. The project was right up my alley, since I co-authored the book, The Brooklynites, where I photographed over 300 real, live Brookynites, and having worked on several Brooklyn-centric projects over the years, I can confidently refer to myself as an “expert” on the borough where I was born, raised and proudly reside.
After several rounds of casting, the subjects were narrowed down to 24, including; singer/songwriter Maya Azucena, poets Caits Meissner and Tishon Woodcock, stylist Belinda Martin, DJ Jason Jinx and many, many more great subjects including some old friends and even my god-daughter.
I love that my photos are being exhibited in a very public space in Brooklyn. I’ve long believed art should be available to everyone--every man and woman on the street--and this display does just that.
If you happen to be in downtown Brooklyn, please have a look at my work in Albee Square, at the edge of the Fulton Mall, on Decalb Avenue, just off Faltbush Avenue.
Get a closer look at the photos here.