Wednesday, March 20, 2013


I was recently contacted by the Downtown Brooklyn Partnership to work on their latest campaign advertising my home borough, Brooklyn.  I've worked with them previously, two years ago, and I was happy they thought of me again.  

The assignment was to photograph the owners of two companies who recently moved their offices to Brooklyn.  I was excited when I heard one of the subjects would be of Bre Pettis of Makerbot, (above) since I've long been interested in his company and I've wanted to photograph him.  When I arrived, I knew the beautifully designed space and stunning view of Manhattan would work well.  The item on the left is Makerbot's amazing 3D printer, which we of course had to incorporate into the shot.

The second shot of Bob Blumberg, of Blumberg (below) proved to be a bit of a challenge because his space was still under construction.  We decided to shoot by a window to showcase the view and downplay all the exposed ceiling, beams and rubble.  I also cleaned up the surrounding a bit in post.

Thanks to Vivian Liao and Luis Gutierrez from Downtown Brooklyn Partnership for being such hands-on clients and to Katie and Kristy of K2 Creative Management for all their help with arranging the shoot.

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